Know how your clothes are made
No this isn’t a post about Beyonce, or her song Formation or Lemonade… Or maybe it is, because she’s amazing and her yellow Roberto Cavalli dress is heavenly.
But this post is more about sustainable fashion and how Reformation is at the top of my lust list.
Their clothes are beautiful but their mission is even more powerful. They believe the fashion industry’s impact on global warming can be reduced significantly by using sustainable fabrics and, “…responsible manufacturing partners”.
The four elements they focus on are “our stuff”, “sustainable practice”, “impact of fashion” and “wash smart”. Read more about it here.
There’s no denying my love for fast fashion, a constantly changing wardrobe, and something new to wear consistently. This is perpetuated particularly with brands whose stores change up stock nearly every two weeks… enter the likes of Zara, Topshop, H&M etc. These are some of my favourite brands, which I regularly shop at, but as a consumer never thought to stop and think about what impact an ever changing store has on the environment.
Which makes me more passionate about purchasing items that have longevity, classics, clothes that are made with quality fabrics and investing in leather 🙂
The pieces at Reformation are modern day pieces, with a touch of quirky, that you’ll have with you for a while. Each item listed on their site has a ‘RefScale’, which indicates how much water, carbon dioxide and waste was saved producing the product. Pretty cool hey.
This post is definitely not cutting myself off from all of the brands I have always loved and relied on for trendy pieces. It’s about a more conscious move to ensure I keep checking the clothes I buy, where they’re made, supporting local designers and in turn buying clothes I’ll love for a long time. It’s about quality over quantity, which is one of the reasons I started this blog (read more here) and putting an emphasis on my love for leather.
All images sourced from Reformation website